Inspired by the idea of making crystal accessible to more people, Daniel Swarovski, a Bohemian jeweller, patents an electric cutting machine that cuts crystal more precisely than by hand. In 1895 he founds Swarovski in the small town of Wattens, high in the Austrian alps, because the energy potential offered by the nearby rivers makes it the ideal destination for Swarovski’s first production site.
Daniel’s vision was to use crystal to create diamond for everyone. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.
From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design and meaningful branding, every piece tells a story and embodies over 120 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.